AVENE

For the annual Cleanance Comedomed campaign by Avene, we created a social media campaign that was translated into a film and digital assets.

In this turbulent phase of adolescence, a real turning point in life, we sought to convey this paradox of life: your skin, your choice.

Through various scenes from everyday life, we showed that teenagers are the ones who make their own choices and decisions for the future.

Becoming independent by cutting their own hair, first loves, difficult decisions about clothing style, sneaking out... but the mother, a faithful advisor, will always be there to keep an eye on the teenager who decides to spend time on TikTok instead of studying. She will also always be there to advise them on the right cream to use, so that they can focus on the most important life choices...