In order to promote the new Captain White Rum, the brand asked us what we thought was the best communication technique.&nbsp;To connect with consumers through pre-roll ads, we felt that creating a sense of belonging was the most relevant approach.&nbsp;So what could be better than creating a recipe that anyone could make at home? The world-famous mojito recipe was the perfect way to showcase this new product.&nbsp;To do this, we cast and selected Ben Tyler, a renowned mixologist in Paris. In a video, we followed the preparation of the cocktail, highlighting the products in a sensory way, with immersive shots and sound design.&nbsp;The positive KPIs following the broadcast of the pre-roll now allow us to confirm an increase in sales of the new product following a carefully orchestrated campaign. TALENT: BEN TYLER &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; DIRECTOR: LAURA CHARBIT &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; DOP: ALEXANDRE ARCHENOULT &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; PRODUCER: MARGAUX PANEL &nbsp; &nbsp; &nbsp;| &nbsp;&nbsp; &nbsp;1ST AC:&nbsp;VINCENT ARRASUS &nbsp; &nbsp; &nbsp; | &nbsp; &nbsp; GAFFER: TH&Eacute;OPHILE JACHIER &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; PRODUCER: MARGAUX PANEL &nbsp; &nbsp; | &nbsp; &nbsp; MUA:&nbsp;OPH&Eacute;LIE MIRAMBEAU &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; LOCATION MANAGER: ROMANE BENARD &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; SET RUNNER: THOMAS SAYARATH &nbsp; &nbsp; &nbsp;| &nbsp; &nbsp; EDITOR:&nbsp;MATTHIEU ROULAND &nbsp;| &nbsp;COLOR GRADING: JADE BRITO LOPEZ

WORKS

MYTHIQUE

CAPTAIN MORGAN 

LVMH

KEVIN GERMANIER

MONCLER

PATOU

REPOSSI

MARIONNAUD

AVENE