LVMH

Creating content for LVMH's Institute of Métiers d’Excellence, or how to become the showcase for editorial communication across all social media platforms. 

I had the opportunity to create a series for LVMH. 

Based on the premise that the group’s Maisons should be the showcase for Métiers d'Excellence, the series of around twenty episodes was structured as follows for each episode; one house, three profiles: the artistic director, the petite main, and the salesperson, without whom the chain would not be complete. 

Over two years, traveling through Milan, Rome, Cologne, Venice, Tokyo, Madrid, Toronto, Paris (and even a long journey on the Orient Express), I was able to highlight the people who make the products, but who, beyond that, breathe creativity into them through their Savoir Faire. 

The episodes became a real showcase for the LVMH group and its Maisons, with long-form videos on YouTube, short clips on Instagram, and even on TikTok when I also launched LVMH on the latter platform. 

The adaptability required for each Maisons, in order to preserve their DNA and brand image while communicating as a group, the selection of talent from around the world to accompany us, the hours of preparation with journalists, and the same to keep the essential elements in the rushes, certainly make this experience something memorable, which will enable the group to communicate for a long time to come, as well as the Maisons concerned. 

The challenge of seduce Z Generation for the Institut des Métiers d'Excellence was very rewarding, as it involved talking about centuries-old Maisons, engaging with the future while nurturing the present. What better metaphor for the luxury movement?

DIRECTOR : LAURA CHARBIT | WRITER: CAMILLE CLAUDET & LAURA CHARBIT | PRODUCER: MARGAUX PANEL & MARIE BOBULESCO |     DOP & 1ST AC: VINCENT ARASSUS | AC: BAPTISTE CIBAT, MARK RUPERT, MICKAEL RODRIGUEZ, ALADDIN SERRAOUI, VIKRAM GOUNASSEGARIN, ALEXANDRE ARCHENOULT | MOTION: CHARLOTTE PEZÉ | FILM COMPOSER: PACIFIC SOUND | SOUND RECORDIST: QUENTIN BOURGEOIS, OLIVIER MUR | EDITOR: KEVIN BROCHAIN, VINCENT ARASSUS | COLOR GRADING: MILO LEE | MUAH: OPHÉLIE MIRABEAU, LAURA MERLE, ALEXANDRA CROS