MARIONNAUD

The Christmas season is a time when all brands compete with each other. 

When Marionnaud briefed us, the issue was clear. The goal was to make the brand more premium. 

I chose to focus on the dreamlike aspect. What we expect from this period is to dream, to imagine all possibilities, to feel lighter, weightless in this bubble of time. Rising above the possible, above what we know, is what I wanted to convey through this international campaign. 

Taking into account the brand's mandatory requirements, namely the classic colors, I imagined an entire photographic and video composition around the sublimation of the products, elevated like true celebrities. 

The changes in set design and products made it a shoot lasting several days, exhausting but spectacular in terms of the final result, as well as in terms of results for the brand, which was able to attract a more affluent target audience than usual, thanks to this new imagery. 

PHOTOGRAPHER & RETOUCHER: VASILISA GANAVOKA     |     ART DIRECTOR: LAURA CHARBIT     |     SET DESIGNER & CONSTRUCTOR: ATELIER ANOUK ABECASSIS      |     PHOTO ASSISTANT: NINA LINNEMANN     |     PRODUCER: MARIE BOBULESCO       |     MOTION DESIGN & EDITOR: CHARLOTTE PEZÉ     |     FILM COMPOSER: MEHDI NITSH