Moncler Group, beyond its production commitments, is about values.
So when Moncler & Stone Island wanted to communicate these values, the concept was crystal clear. Who better to interpret what is happening within the group than the people who work there?
Through research in all departments, and based on the editorial line established around the commitments, I selected the best profiles.
A simple artistic direction, balanced black and white to highlight the people and their words. This choice was also made in light of the client's constraint, namely to use existing assets to illustrate the words. The split screen was therefore the obvious choice, in order to give pride of place to the sublime interviews, but also to the illustration constraints.
What stands out here is the humanity, the close-up, the laughing eyes and the smile towards a present but exponential circularity.
DIRECTOR: LAURA DAYS | ART DIRECTOR: LAURA CHARBIT | PRODUCER: LORENZO MAJNO | DOP : MARCO SPANO | 1ST AC: GABRIELE SEGATA | STEADYCAMER: JEFFREY ATTOH | GAFFER, BEST BOY, GRIP, DATA WRANGLER & SOUND RECORDIST: BLINKFISH | EDITOR: NIKOL MONCIINO | COLOR GRADING: FRANCESCO RUGGERO | MOTION DESIGN: IRENE ALTOBELLI