PFW

Paris Fashion Week, or the art of showcasing those who make it happen.

After launching LVMH's TikTok account, it was time to fill the editorial feed. Of course, in the narrative of a recurring theme, PFW is a major highlight. Because it's not just about showing the shows as we used to see in magazines. 

The new generation expects something different. As consumers and influencers, they are avid TikTok users and no longer watch the same content. 

Here, a real editorial strategy was developed in order to create multiple pieces of content that would work on this fast-paced platform. 

Trending content based on music, filming techniques, and interview clips.  

VIP content, because influence is the driving force behind TikTok, where the appearance of a KOL can make a video go viral. 

Backstage content, because now we want authenticity, to immerse ourselves in the lives of others and experience things vicariously. 

The rhythm was intense, with several fashion shows in the same day, where teams had to be in sync in order to post immediately. 

I invite you to check out the multitude of videos that have been released on LVMH's TikTok, which I was able to launch for the biggest of challenges. There you will find how the editorial strategy was developed, including the famous PFW.

DIRECTOR & WRITER : LAURA CHARBIT    |   PRODUCER: MARGAUX PANEL & MARIE BOBULESCO   |   DOP & 1ST AC: VINCENT ARASSUS    |       AC:   ALADDIN SERRAOUI, VIKRAM GOUNASSEGARIN, ALEXANDRE ARCHENOULT   |   EDITOR & COLOR GRADING: KEVIN BROCHAIN, VINCENT ARASSUS